Genuine or Counterfeit? A Study about Consumer’s Attitudes towards Counterfeiting and their Intentions to Buy Fashion Accessories.

Ana Sousa

Publication
Conference Name:
Proceedings of 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era.
Year of Publication:
2021
Sousa, A. (2021). Genuine or Counterfeit? A Study about Consumer’s Attitudes towards Counterfeiting and their Intentions to Buy Fashion Accessories. In Proceedings of 14th Annual Conference of the EuroMed Academy of Business: Contemporary Business Concepts and Strategies in the new Era.
Identifiers
ISBN Number:
ISBN: 978-9963-711-90-1
Other Numbers:
100563134
Locators
Alternative titles