Persona pioneers: virtual influencers in the social sphere

Paula Rodrigues

Ana Borges

Ana Sousa

Publication
Conference Name:
2024 Global Fashion Management Conference at Milan
Year of Conference:
2024
Rodrigues, P., Borges, A., & Sousa, A. (2024). Persona pioneers: virtual influencers in the social sphere. 2024 Global Fashion Management Conference at Milan.
Identifiers
Other Numbers:
cv-prod-id-4319036
Locators
Alternative titles