Enotourism ecosystem

Wine as a cultural product became the main theme of tourism development in most wine regions in the World and in Portugal. Enotourism is a growing ecosystem, composed by Territory, Tourism and Wine Culture subsystems, involving more than visiting wineries and buy wine, emerging related to landscape, heritage, identity and places memory, following sustainable principles. It is crucial value generation, based on regions’ endogenous resources, anchored on coopetitive strategies. It is also vital to identify main stakeholders within Enotourism ecosystem and analyze theirs coopetitive relationship. In this context, this study proposes an aggregator ecosystem model - Enotourism Coopetition Model. This archetype recognizes the ecosystem players’ diversity, reinforced by sectorial policies, in order to promote authenticity, competitiveness and sustainability.