Exploring the effects of ethnocentrism and country familiarity in consumer preference and brand recognition A. Sousa H. Nobre M. Farhangmehr Publication Journal: International Journal of Business and Globalisation Year of Publication: 2018 Volume: 20 Issue: 2 Pagination: 139-151 Identifiers ISBN Number: 17533635 17533627 Other Numbers: 2-s2.0-85042585488 Alternative titles DOIGoogle ScholarBibTeXRIS Locators