Ana Daniela Ferreira Antunes de Sousa

Full Researcher

Competitiveness, Innovation and Sustainability – CIS

Publications

Affiliations

See our profile in the main indexers using the links below:

SCOPUS

WEB OF SCIENCE

Mindfulness as a mediating mechanism between health importance and positive mental well-being

International Journal of Pharmaceutical and Healthcare Marketing | 2025

Ana Borges

Paula Rodrigues

Ana Brochado

Ana Sousa

Evaluation of Consumer Masstige Brand Relationship Between Generations

Review of Marketing Science | 2025

Paula Rodrigues

Ana Sousa

Ana Borges

Exploring masstige brands' antecedents and outcomes

International Journal of Consumer Studies | 2024

Paula Rodrigues

Ana Sousa

Marc Fetscherin

Ana Borges

The effect of Authenticity Perceptions of Architectural Heritage on the Intention to Visit Cities

Internation Conference Cities' Identity Through Architecture & Arts (CITAA) 8th Edition | 2024

Helena Nobre

World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value

Journal of Cultural Heritage Management and Sustainable Development | 2024

Ana Sousa

Paula Rodrigues

Persona pioneers: virtual influencers in the social sphere

2024 Global Fashion Management Conference at Milan | 2024

Paula Rodrigues

Ana Borges

Ana Sousa

Brand Experience and Brand Equity: A Review and Future Research Agenda

International Journal of Marketing, Communication and New Media | 2024

Clara Madeira

Ana Sousa

Ana Borges

Paula Rodrigues

How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality

Journal of Brand Strategy | 2024

Paula Rodrigues

Ana Sousa

Jorge Lopes

Ana Borges

Understanding masstige wine brands’ potential for consumer-brand relationships

European Business Review | 2024

Paula Rodrigues

Ana Sousa

Ana Borges

Paulo Ramos

Consumers' attitudes on downscale extensions of a luxury automotive brand

EuroMed Journal of Business | 2024

Gabriel Pedrosa

Helena Nobre

Ana Sousa