- Director of the Graduate Specialisation Programme in Omni-Chanel Marketing and E-commerce
- Specialist's Title in Marketing, University of Aveiro
- PhD student in Business
- Researcher in Marketing
- Advanced Studies in Management Science, University of Coimbra
- Master's Degree in Business Management - Specialization in Marketing and - International Business, University of Aveiro
- Degree in Business Management, University of Aveiro
- 15+ years of professional experience in Marketing, mainly in Digital Marketing, communication and retail
- Entrepreneur, trainer and consultant.