Joaquim Fernando Monteiro Pratas

Universidade da Maia

Associate Researcher

Systems for Decision Support – SDS

Publications

Affiliations

See our profile in the main indexers using the links below:

SCOPUS

WEB OF SCIENCE

Subscription Retailing Research Evolution Analysis Using Bibliometric Indicators and Content Analysis

Marketing and Smart Technologies. ICMarkTech 2022. Smart Innovation, Systems and Technologies | 2024

Joaquim Pratas

Carla Amorim

J. Reis

Metaverse and Digital Twins

2023

Joaquim Pratas

Measuring the impacts of smart retailing technologies pilot implementation proposal framework

23ª Conferência da Associação Portuguesa de Sistemas de Informação; CAPSI 2023 | 2023

Joaquim Pratas

Carla Amorim

José Reis

The use of social media-influence of content marketing for Brazilian health industry SMEs

Connecting With Consumers Through Effective Personalization and Programmatic Advertising | 2023

Zaila Oliveira

Sara Teixeira

Sandrina Teixeira

Joaquim Pratas

QR codes research in marketing: A bibliometric and content analysis

Marketing and Smart Technologies. Smart Innovation, Systems and Technologies | 2023

Joaquim Pratas

Zaila Oliveira

IoT in the Support of Marketing Actions. Case study: Porto City Park

CAPSI 2022 | 2022

Yuri Bentub

J. Reis

José Vieira

Joaquim Pratas

The Impact of Quality Perception on Consumer Loyalty in the Post-confinement Period: The Case of Restaurants in Portugal

2022

Carla Amorim

Joaquim Pratas

The Impact of Brand Community on the Consumer Behavior: The Harley-Davidson Brand Community in Portugal Case

Marketing and Smart Technologies. Smart Innovation, Systems and Technologies | 2022

Joaquim Pratas

Maria Vasconcelos

J. Reis

Measuring the Impact of Risk Perception, Trust and Satisfaction on Loyalty in E-Marketplaces

2022

Carla Amorim

Joaquim Pratas

Consumer Research Shopping and Buying Behaviors in Sports Footwear Omni-Channel Retailing: A Conceptual Model

Marketing and Smart Technologies. Smart Innovation, Systems and Technologies | 2022

Joaquim Pratas

Carla Amorim