Albérico Travassos Rosário, PhD in Marketing and Strategy, Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). Post-doctorate in Economics, Management and Industrial Engineering and Tourism, from the University of Aveiro, affiliated with the GOVCOPP research center of the University of Aveiro. Master in Marketing and graduated in Marketing, Advertising and Public Relations, from ISLA Campus Lisboa. He holds a Specialist title in Marketing and teaches as an Assistant Professor with Habilitation at the Polytechnic Institute of Setúbal, School of Business Sciences of Setúbal. He has taught as an Assistant Professor with Habilitation at IADE-Faculty of Design, Technology and Communication of the European University and as a Visiting Assistant Professor with Habilitation at the School of Management and Technology of Santarém (ESGTS) of the Polytechnic Institute of Santarém and at IPAM-School of Marketing of ISLA-Institute of Management and Administration of Santarém (ISLA-Santarém). He was Director of the Commercial Management Program, Director of the Professional Technical Program (TeSP) in Sales and Commercial Management, President of the Pedagogical Council, Member of the Technical Council, and Scientific Researcher at ISLA-Santarém. He is a marketing and strategy consultant for SMEs. His main research interests include Competitive Strategy, Competitive Dynamics, Strategic Groups, and Marketing.