Rúben Filipe Da Silva Pinhal | GOVCOPP

Rúben Filipe Da Silva Pinhal

Universidade de Aveiro

Integrated Researcher

Competitiveness, Innovation and Sustainability – CIS

Rúben Pinhal received his Ph.D. in Marketing & Strategy from the University of Aveiro, Portugal, and has a degree and a master's in Marketing from ISCA - University of Aveiro.
He is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP) and Research Center in Economics & Business Sciences (CICEE).
Research interests: Digital Marketing, Tourism Marketing and Consumer Behavior

Publications

Affiliations

See our profile in the main indexers using the links below:

How can a fine arts company use user-generated content to enhance its digital presence? The Case of VIARCO

The International Conference on Business and Technology (ICBTCardiff’ 2025) | 2025

Ana Tavares

Filipa Almeida

Raquel Ribeirinha

Miguel Pereira

Rúben Pinhal

Corresponding Pereira.

Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images

Tourism & Management Studies | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Open Innovation in the Tourism Industry: A Systematic Review

Tourism and Hospitality | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

See, like, and book: Eye-tracking the power of visual attention in destination marketing

Journal of Marketing Communications | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Reinventing Corporate Strategy for Competitive Advantage

2025

Rúben Pinhal

Ricardo Marcão

Vasco Ribeiro

The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

2025

Adriana Cardoso

Ana Estima

Rúben Pinhal

To Use or not to Use? Instagram Usage to Promote Destinations

2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Posts & Places: How UNESCO Creative Cities Use Social Media to Shape Destination Image

The International Conference on Business and Technology (ICBTEdinburgh’ 2025) | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram

Revista de Gestão Social e Ambiental | 2024

Rúben Pinhal

Ana Estima

Paulo Duarte

A fotografia gerada pelo utilizador na estratégia de promoção turística das cidades: o caso da Rede de Cidades Criativas da UNESCO

Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo | 2024

Rúben Pinhal

Projects