Web site brand attributes and e-shopper loyalty: A comparative study of Spain and Scotland

S. Loureiro

S. Santana

Publication
Conference Name:
WEBIST 2010 - Proceedings of the 6th International Conference on Web Information Systems and Technology
Year of Publication:
2010
Volume:
2
Pagination:
257-262
Loureiro, S., & Santana, S. (2010). Web site brand attributes and e-shopper loyalty: A comparative study of Spain and Scotland. In WEBIST 2010 - Proceedings of the 6th International Conference on Web Information Systems and Technology (Vol. 2, pp. 257-262).
Identifiers
Other Numbers:
2-s2.0-77956273878
Locators
Alternative titles