EXPERIENCE MARKETING AND HOSPITALITY INDUSTRY: HOW HOTELS CAN AROUSE CUSTOMER’S SENSES AND EMOTIONS

Medéia Veríssimo

Publication
Conference Name:
5th Annual Global Management Conference: Managing Globalization in Times of Economic Crisis
Year of Publication:
2013
Veríssimo, M. (2013). EXPERIENCE MARKETING AND HOSPITALITY INDUSTRY: HOW HOTELS CAN AROUSE CUSTOMER’S SENSES AND EMOTIONS . In 5th Annual Global Management Conference: Managing Globalization in Times of Economic Crisis.
Identifiers
Other Numbers:
https://repositorio.iscte-iul.pt/bitstream/10071/4927/3/Proceedings_5th%20Global%20Management%20Conference%20%28ISCTE-IUL%2C%20Lisboa.pdf
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Alternative titles