MODELLING TOURISM DEMAND USING GOOGLE ANALYTICS: A CASE STUDY OF PORTUGAL’S ALENTEJO REGION G. Dinis C. Eusébio Z. Breda A. Madaleno Publication Journal: Enlightening Tourism Year of Publication: 2022 Volume: 12 Issue: 1 Pagination: 177-212 Identifiers ISSN: 2174548X Other Numbers: 2-s2.0-85134159970 Alternative titles DOIGoogle ScholarBibTeXRIS Locators