Improving the tourist experience at World Heritage Sites: how to explore motivations using expenditure-based segmentation NOÉMI MARUJO Jaime Serra Joana Lima Maria do Rosário Borges Publication Book Title: The customer and tourist experience? Conceptual convergence or divergence Year of Publication: 2022 Identifiers Other Numbers: cv-prod-id-3774859 Alternative titles DOIGoogle ScholarBibTeXRIS Locators