A theoretical analysis of digital marketing adoption by startups

Manuel Au-Yong-Oliveira

Publication
Conference Name:
Advances in Intelligent Systems and Computing
Year of Publication:
2017
Au-Yong-Oliveira, M. (2017). A theoretical analysis of digital marketing adoption by startups. In Advances in Intelligent Systems and Computing. http://doi.org/https://doi.org/10.1007/978-3-319-69341-5_9
Identifiers
Other Numbers:
2-s2.0-85032700826
Locators
URL:
Array
DOI:
https://doi.org/10.1007/978-3-319-69341-5_9
Alternative titles