Rúben Filipe Da Silva Pinhal | GOVCOPP

Rúben Filipe Da Silva Pinhal

Universidade de Aveiro

Investigador Integrado

Competitividade, Inovação e Sustentabilidade – CIS

Rúben Pinhal received his Ph.D. in Marketing & Strategy from the University of Aveiro, Portugal, and has a degree and a master's in Marketing from ISCA - University of Aveiro. He is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP) and Research Center in Economics & Business Sciences (CICEE). Research interests: Digital Marketing, Tourism Marketing and Consumer Behavior

Publicações

Afiliações

Veja também o nosso perfil nas pricipais plataformas indexadoras a partir dos links abaixo:

The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

2025

Adriana Cardoso

Ana Estima

Rúben Pinhal

Reinventing Corporate Strategy for Competitive Advantage

2025

Rúben Pinhal

Ricardo Marcão

Vasco Ribeiro

See, like, and book: Eye-tracking the power of visual attention in destination marketing

Journal of Marketing Communications | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Posts & Places: How UNESCO Creative Cities Use Social Media to Shape Destination Image

The International Conference on Business and Technology (ICBTEdinburgh’ 2025) | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Open Innovation in the Tourism Industry: A Systematic Review

Tourism and Hospitality | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

Exploring Visual Engagement in UNESCO Creative Cities: An Eye-Tracking Analysis of Social Media Images

Tourism & Management Studies | 2025

Rúben Pinhal

Ana Estima

Paulo Duarte

How can a fine arts company use user-generated content to enhance its digital presence? The Case of VIARCO

The International Conference on Business and Technology (ICBTCardiff’ 2025) | 2025

Ana Tavares

Filipa Almeida

Raquel Ribeirinha

Miguel Pereira

Rúben Pinhal

Autor Pereira.

Glocal Branding in Action: How McDonald’s Localization Strategy Shapes Consumer Behavior in Portugal

International Journal of Marketing, Communication and New Media | 2025

Rúben Pinhal

Holistic Digital Marketing Strategies for E-commerce Growth: A SOSTAC-Based Case Study of SIIEE

International Journal of Marketing, Communication and New Media | 2025

Rúben Pinhal

A 25-year bibliometric analysis of the management of sparkling winemaking processes: innovation trends and future research agenda

International Journal of Innovation Science | 2025

Vasco Santos

Lara Bacalhau

António Baptista

Bernardo Bastos

Hugo Almeida

Rúben Pinhal

Projetos