Rúben Filipe Da Silva Pinhal | GOVCOPP

Rúben Filipe Da Silva Pinhal

Universidade de Aveiro

Investigador Integrado

Competitividade, Inovação e Sustentabilidade – CIS

Rúben Pinhal received his Ph.D. in Marketing & Strategy from the University of Aveiro, Portugal, and has a degree and a master's in Marketing from ISCA - University of Aveiro. He is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP) and Research Center in Economics & Business Sciences (CICEE). Research interests: Digital Marketing, Tourism Marketing and Consumer Behavior

Publicações

Afiliações

Veja também o nosso perfil nas pricipais plataformas indexadoras a partir dos links abaixo:

A Company-Based View on Sustainable Packaging Orientation

Sustainability | 2025

Paulo Duarte

Maria Ribeiro

Susana Silva

Rúben Pinhal

Ana Estima

To use or not to use? Instagram usage to promote destinations.

INTERNATIONAL CONFERENCE ON TOURISM TECHNOLOGY AND SYSTEMS | 2024

Rúben Pinhal

Ana Estima

Paulo Duarte

Experiencing a City Through Instagram: What Do Tourists Engage with?

Smart Innovation, Systems and Technologies | 2024

R. Pinhal

A. Estima

P. Duarte

The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

ICMarkTech'24 - International Conference on Marketing and Technologies | 2024

Adriana Cardoso

Ana Estima

Rúben Pinhal

Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram

Revista de Gestão Social e Ambiental | 2024

Rúben Pinhal

Ana Estima

Paulo Duarte

A fotografia gerada pelo utilizador na estratégia de promoção turística das cidades: o caso da Rede de Cidades Criativas da UNESCO

Universidade de Aveiro Departamento de Economia Gestão Engenharia Industrial e Turismo | 2024

Rúben Pinhal

Understanding Tourist Content Preferences: An Eye-Tracking Analysis of DMO Images

ICMarkTech'24 - International Conference on Marketing and Technologies | 2024

Rúben Pinhal

Ana Estima

Paulo Duarte

Factors that influence commitment to the adoption of water conservation practices by wine tourism companies in Portugal.

International workshop tourism and hospitality management 2023 | 2023

C. Araújo

Elisabeth Kastenholz

Isabel Santos

O papel da imagem na promoção turística das cidades: um estudo baseado na rede de cidades criativas da UNESCO

International Conference: Diversity & Sustainability, Opportunities and Threats ¿ DSOTT¿23 | 2023

Rúben Pinhal

Ana Estima

Paulo Duarte

O papel da imagem na promoção turística das cidades: um estudo baseado na rede de cidades criativas da UNESCO (The role of image in the tourism promotion of cities: a study based on UNESCO's network of creative cities)

International Conference: Diversity & Sustainability, Opportunities and Threats ¿ DSOTT¿23 | 2023

Rúben Pinhal

Ana Estima

Paulo Duarte

Projetos