A professional with over nine years of experience in sustainability, tourism, and marketing, I hold a master's degree in tourism management and planning from the University of Aveiro. My thesis focused on analysing sustainability indicators in a tourist destination. I am pursuing a PhD in marketing and strategy at the same institution, with a thesis on social marketing and sustainability in tourism.

My work experience includes teaching at the Porto Hotel and Tourism School and participating in the Turismo de Portugal (TP) program "Training + Next." For the same organisation (Turismo de Portugal), I also provided consultancy services on sustainability in the tourism sector. Additionally, I have served as a guest assistant in marketing at the University of Aveiro in the Department of Economics, Management, Industrial Engineering, and Tourism (DEGEIT).

I have published articles, two book chapters, and a research grant from the ATT Agenda (Accelerate and Transform Tourism). In this role, my main tasks include environmental management, analysing tourist demand, providing support for creating a living lab in the Barra/Costa Nova region (Aveiro) and promoting/disseminating the project.