Meaning transfer between brand and consumers: The «Vampire Effect» in advertisements endorsed by celebrities,Transferência de significado entre a marca e o consumidor: O «Efeito Vampiro» nas propagandas endossadas por celebridades

C.A. Castellanelli

Publication
Journal:
Espacios
Year of Publication:
2016
Volume:
37
Issue:
37
Identifiers
Other Numbers:
2-s2.0-85013469038
Alternative titles
Locators