The role of brand trust and perceived risk in shaping brand experience: The case of a second-hand online marketplace

Sílvia Faria

Pedro Ferreira

Sofia Gomes

Carla Gabriel

Publication
Year of Publication:
2023
Faria, S., Ferreira, P., Gomes, S., & Gabriel, C. (2023). The role of brand trust and perceived risk in shaping brand experience: The case of a second-hand online marketplace. In .
Identifiers
ISSN Number:
2767-9640
ISBN Number:
978-0-9998551-8-8
Other Numbers:
http://hdl.handle.net/11328/4870
Locators
Alternative titles