Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract

Carolina Gomes

Belem Barbosa

Ana Sousa

Publication
Conference Name:
2025 AMS World Marketing Congress
Year of Conference:
2025
Gomes, C., Barbosa, B., & Sousa, A. (2025). Exploring #BookTok Content and Its Effect on Readers’ Buying Choices: an Abstract. 2025 AMS World Marketing Congress.
Identifiers
Other Numbers:
cv-prod-id-4761277
Locators
Alternative titles