How can a fine arts company use user-generated content to enhance its digital presence? The Case of VIARCO Ana Rita Tavares Filipa Santos Almeida Raquel Lopes Ribeirinha Miguel Cachulo Pereira Rúben Pinhal Autor correspondente: Miguel Cachulo Pereira. Publication Conference Name: The International Conference on Business and Technology (ICBTCardiff’ 2025) Year of Publication: 2025 Tavares, A. R., Almeida, F. S., Ribeirinha, R. L., Pereira, M. C., Pinhal, R., & Pereira., A. correspondente: M. C. (2025). How can a fine arts company use user-generated content to enhance its digital presence? The Case of VIARCO. In The International Conference on Business and Technology (ICBTCardiff’ 2025). http://doi.org/10.1007/978-3-032-13119-5_2 Identifiers Other Numbers: cv-prod-id-4819295 Locators DOI: 10.1007/978-3-032-13119-5_2 Alternative titles DOIGoogle ScholarBibTeXRIS