The factors that influence the acceptance and adoption of mobile marketing by university students

Albérico Rosário

Publication
Newspaper:
International Journal of Business and Systems Research
Year of Publication:
2021
Rosário, A. (2021). The factors that influence the acceptance and adoption of mobile marketing by university students. International Journal Of Business And Systems Research. http://doi.org/10.1504 / IJBSR.2021.10035001
Identifiers
Other Numbers:
cv-prod-id-2223541
Locators
DOI:
10.1504 / IJBSR.2021.10035001
Alternative titles