L'Oréal and its innovative differentiated positioning process in the beauty industry

R. Santos

M. Au-Yong-Oliveira

F. Branco

Publication
Conference Name:
Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE
Year of Publication:
2018
Volume:
2018-September
Pagination:
717-724
Santos, R., Au-Yong-Oliveira, M., & Branco, F. (2018). L'Oréal and its innovative differentiated positioning process in the beauty industry. In Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE (Vol. 2018-September, pp. 717-724).
Identifiers
Other Numbers:
2-s2.0-85055458191
Locators
Alternative titles