Cultural differences still matter: Adapting products and positioning for international success Manuel Au-Yong-Oliveira Rafael José Reis Sousa Ramiro Gonçalves Publication Journal: Journal on Advances in Theoretical and Applied Informatics Year of Publication: 2017 Volume: 3 Issue: 1 Pagination: 103--110 Identifiers Other Numbers: 39836372 Alternative titles DOIGoogle ScholarBibTeXRIS Locators