The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions

Nuno Calheiros-Lobo

José António de Vasconcelos Ferreira

Manuel Au-Yong-Oliveira

Corresponding author: Nuno Calheiros-Lobo.

Publication
Conference Name:
The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions
Year of Publication:
2021
Calheiros-Lobo, N., Ferreira, J. A. de V., Au-Yong-Oliveira, M., & Calheiros-Lobo., C. author: N. (2021). The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions. In The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions. http://doi.org/https://doi.org/10.34624/iciemc.v0i2.29848
Identifiers
Other Numbers:
cv-prod-id-3755278
Locators
DOI:
https://doi.org/10.34624/iciemc.v0i2.29848
Alternative titles