Consumer behavior during recessions: a qualitative approach

M. Sarmento

S. Marques

M. Galan-Ladero

Publication
Conference Name:
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Year of Publication:
2020
Sarmento, M., Marques, S., & Galan-Ladero, M. (2020). Consumer behavior during recessions: a qualitative approach. In Proceedings of the 2019 AMS World Marketing Congress (WMC).
Identifiers
Other Numbers:
60075308
Locators
Alternative titles