Location-Based Mobile Games: What’s in it for Shopping Malls?

Valentina Chkoniya

Publication
Conference Name:
52nd Academy of Marketing Conference hosted by Regent’s University London in Regent’s Park
Year of Conference:
2019
Chkoniya, V. (2019). Location-Based Mobile Games: What’s in it for Shopping Malls?. 52nd Academy of Marketing Conference hosted by Regent’s University London in Regent’s Park.
Identifiers
Other Numbers:
71681140
Locators
Alternative titles