The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal

Adriana Cardoso

Ana Estima

Rúben Pinhal

Publication
Conference Name:
ICMarkTech'24 - International Conference on Marketing and Technologies
Year of Publication:
2024
Cardoso, A., Estima, A., & Pinhal, R. (2024). The eWOM Effect: How Online Reviews Shape Book Purchase Intention in Portugal. In ICMarkTech'24 - International Conference on Marketing and Technologies.
Identifiers
Other Numbers:
cv-prod-id-4513434
Locators
Alternative titles