The sustainability component of the brand and the purchase intention of Gen Z: State of the art

Evelina Coutinho

Manuel Au-Yong-Oliveira

Publication
Conference Name:
Marketing and smart technologies (Smart Innovation, Systems and Technologies
Year of Publication:
2023
Coutinho, E., & Au-Yong-Oliveira, M. (2023). The sustainability component of the brand and the purchase intention of Gen Z: State of the art. In Marketing and smart technologies (Smart Innovation, Systems and Technologies.
Identifiers
Other Numbers:
cv-prod-id-4839101
Locators
Alternative titles