Main factors in the adoption of digital marketing in startups an online focus group analysis

Segio Teixeira

Frederico Branco

Jose Martins

Manuel Au-Yong-Oliveira

Fernando Moreira

Ramiro Goncalves

Manuel Perez-Cota

Filipa Jorge

Publication
Year of Publication:
2018
Teixeira, S., Branco, F., Martins, J., Au-Yong-Oliveira, M., Moreira, F., Goncalves, R., et al. (2018). Main factors in the adoption of digital marketing in startups an online focus group analysis. In . http://doi.org/10.23919/cisti.2018.8399435
Identifiers
ISBN Number:
9789899843486
Other Numbers:
cv-prod-id-1899044
Locators
DOI:
10.23919/cisti.2018.8399435
Alternative titles