What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review Jacinto Estima Ana Estima Publication Conference Name: ICMarkTech'23 - The 2023 International Conference on Marketing and Technologies Year of Publication: 2023 Estima, J., & Estima, A. (2023). What is the Role of GIS in Shaping Marketing Approaches? A Systematic Review. In ICMarkTech'23 - The 2023 International Conference on Marketing and Technologies. Identifiers Other Numbers: cv-prod-id-3592096 Locators Alternative titles Google ScholarBibTeXRIS