Julia Vasconcelos Furtado (julia.vasconcelos@ua.pt) holds a Bachelor degree in Communication and Marketing by the ESPM – Escola Superior de Propaganda e Marketing (Brazil), an MBA in Strategic Management by FGV – Fundação Getúlio Vargas (Brazil), a Master of Arts in Political Studies by the University of Saskatchewan (Canada), and a Master Degree in Management - Marketing and International Business at the University of Aveiro (Portugal). With more than 15 years experience as Marketing professional in Brazil, holds a Ph.D. degree in Marketing and Strategy by the University of Beira Interior / University of Minho / University of Aveiro (Portugal), and developed and funded by FCT - Fundação para Ciência e Tecnologia. As an Assistant Professor at the Superior School of Technology and Management of Águeda (ESTGA - University of Aveiro, Portugal), lectures courses in Small and Medium Enterprises Management, Operations Management, Web Business, Digital Marketing and Comunication, Strategy, and Marketing (CTeSP and Undergraduate. Guest Professor at ISCIA (Higher Institute of Information and Administration Sciences) since 2014 teaching the subject of Digital Marketing Strategies and AI, in the Postgraduate course in AI, Communication and Marketing. Research interest are on Social Science with a focus on Marketing and Management. Most frequent terms in the context of scientific, technological and artistic-cultural production are: NFC; app; customer perception; mobile payment; mobile technology; payment restaurant; smartphone; smartphone payment; technology; gender parity initiatives; social dominance orientation; status threat; job satisfaction; organizational citizenship behavior; organizational commitment; affirmative action; marketing; management; strategy.