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Li Rui

Universidade de Aveiro
PhD Student
Profile
Publications
Projects

Education

Ph.D. in Marketing and Strategy, European Doctorate Track
University of Aveiro, Portugal
Division of Management, Department of Economics, Management, Industrial Engineering and Tourism
September 2023–December 2027, expected

Ph.D. in Business Administration, Marketing Track
Internationally Trained Ph.D. / Visiting Ph.D.
Linköping University, Sweden
Division of Business Administration, Department of Management and Engineering
September 2025–August 2027

Ph.D. in Marketing and Strategy, Joint Degree
University of Minho, Portugal
School of Economics and Management
AACSB and EFMD accredited
September 2023–December 2027, expected

Master of Business Administration, Accounting and Finance Track
City University of Macau, Macao SAR, China
Faculty of Business
AMBA–BGA Gold accredited and QS Five Stars rated
August 2021–July 2023

Bachelor of Science in Business Administration, Marketing Track, Double Degree
Thomas Edison State University, United States
School of Business and Management
January 2026–June 2027

Bachelor of Science in Computer Science, Data Science Track, Double Degree
University of the People, United States
Department of Computer Science
January 2025–August 2026

Bachelor of Science in Psychology, Applied Psychology Track
JSS Academy of Higher Education and Research, India
Division of Psychology and Cognitive Neuroscience, School of Life Sciences
September 2023–October 2026

Bachelor of Engineering in Civil Engineering
Chongqing Institute of Engineering, China
School of Civil Engineering
September 2017–June 2021

Publications

    Affiliations

     See our profile in the main indexers using the links below:

     SCOPUS

     WEB OF SCIENCE

 

Journal of Retailing and Consumer Services | 2026

Joston Gary

Yang Gu

Hannah Wang

Xixing Zhou

Yan Feng

António Moreira

Frontiers in Public Health | 2026

Yushan Qiu

Siyuan Huang

Wenjing Deng

Joston Gary

Journal of Marketing Analytics | 2025

Joston Gary

Jiang Lu

Yan Feng

Zihan Wang

Yang Gu

Soo-Cheng Chuah

Simão Sil

António Moreira

Journal of Global Information Management | 2025

Joston Gary

Zhou Xixing

Yuk Tang

Gu Yang

António Moreira

Sustainability (Switzerland) | 2024

J. Gary

P. Zhao

Z. Bao