Education
Ph.D. in Marketing and Strategy, European Doctorate Track
University of Aveiro, Portugal
Division of Management, Department of Economics, Management, Industrial Engineering and Tourism
September 2023–December 2027, expected
Ph.D. in Business Administration, Marketing Track
Internationally Trained Ph.D. / Visiting Ph.D.
Linköping University, Sweden
Division of Business Administration, Department of Management and Engineering
September 2025–August 2027
Ph.D. in Marketing and Strategy, Joint Degree
University of Minho, Portugal
School of Economics and Management
AACSB and EFMD accredited
September 2023–December 2027, expected
Master of Business Administration, Accounting and Finance Track
City University of Macau, Macao SAR, China
Faculty of Business
AMBA–BGA Gold accredited and QS Five Stars rated
August 2021–July 2023
Bachelor of Science in Business Administration, Marketing Track, Double Degree
Thomas Edison State University, United States
School of Business and Management
January 2026–June 2027
Bachelor of Science in Computer Science, Data Science Track, Double Degree
University of the People, United States
Department of Computer Science
January 2025–August 2026
Bachelor of Science in Psychology, Applied Psychology Track
JSS Academy of Higher Education and Research, India
Division of Psychology and Cognitive Neuroscience, School of Life Sciences
September 2023–October 2026
Bachelor of Engineering in Civil Engineering
Chongqing Institute of Engineering, China
School of Civil Engineering
September 2017–June 2021
Publications
Journal of Retailing and Consumer Services | 2026
Joston Gary
Yang Gu
Hannah Wang
Xixing Zhou
Yan Feng
António Moreira
Cogent Economics & Finance | 2026
Jiang Lu
Soo-Cheng Chuah
Chai-Li Cheam
Joston Gary
Behavioral Sciences | 2026
Chang Hu
Wen Zhang
Joston Gary
Frontiers in Psychology | 2026
Mengmeng Yuan
Wei Zhou
Bin Chen
Chang Hu
Joston Gary
Frontiers in Public Health | 2026
Yushan Qiu
Siyuan Huang
Wenjing Deng
Joston Gary
Journal of Marketing Analytics | 2025
J. Gary
Journal of Marketing Analytics | 2025
Joston Gary
Jiang Lu
Yan Feng
Zihan Wang
Yang Gu
Soo-Cheng Chuah
Simão Sil
António Moreira
Economies | 2025
Jiang Lu
Soo-Cheng Chuah
Dong-Mei Xia
Joston Gary
Journal of Global Information Management | 2025
Joston Gary
Zhou Xixing
Yuk Tang
Gu Yang
António Moreira
Sustainability (Switzerland) | 2024
J. Gary
P. Zhao
Z. Bao