Rui Carvalho is an Invited Adjunct Professor at the Portalegre Polytechnic University and an Invited Adjunct Professor at ISLA Santarém - Higher Institute of Management and Administration. Holds a PhD in Tourism from the University of Aveiro, and has an MSc in Development of Cultural Tourism Products and a degree in Cultural Tourism Management both from the Polytechnic Institute of Tomar. Presently, he is a full researcher at the research unit on Governance, Competitiveness and Public Policies (GOVCOPP) -Tourism and Development research group at the University of Aveiro and a collaborative researcher at TECHN&ART Centre of Technology, Restoration and Art Enhancement, Polytechnic University of Tomar. He is also a member of the management, marketing and tourism research unit, ISLA Santarém. He is a member of several Scientific Committees of International Tourism Conferences. Is a member of the Scientific Board and Scientific Reviewer for RTD - Journal Tourism and Development (SCOPUS), University of Aveiro and a member of the editorial team of the International Journal of Tourism and Hospitality Management in the Digital Age. His research themes are creative/cultural tourism, tourism sustainability, tourism events, tourism planning and development, co-creation, tourism consumption, sociology of tourism and epistemology of tourism.