Publications
An Integrated View on Social Media Marketing Actions and Their Expected Impacts on Consumer Behavior
2023
Inês Pereira
Belem Barbosa
Vera Vale
Administrative Sciences | 2023
Cícero Walter
Vera Vale
Manuel Au-Yong-Oliveira
Cláudia Veloso
Bruno Sousa
2023
Ricardo Grilo
Vera Vale
Susana Marques
Journal of Global Marketing | 2023
Cláudio Canguende-Valentim
Vera Vale
Cuadernos de Gestión | 2023
António Moreira
Cristiana Pereira
Margarida Lopes
Raquel Calisto
Vera Vale
Journal of Promotion Management | 2022
Pedro Silva
Victor Moutinho
Vera Vale
Sustainability | 2022
Mariana Domingos
Vera Vale
Silvia Faria
International Journal of Retail & Distribution Management | 2022
Sílvia Faria
João Carvalho
Vera Vale
2021
Jessica Kilpp