Joana Lima is an Associate Professor at the University of Évora, Full Researcher at the CIDEHUS Research Unit (University of Évora) and Researcher at the GOVCOPP Research Unit (University of Aveiro).
She holds a PhD in Tourism from the University of Aveiro, a Master's degree in Tourism Management and Development from the same University and a Degree in Economics from the University of Coimbra.
Her main research areas of interests are: impacts of tourism on tourists, family tourism, social tourism, the tourist experience and rural tourism.