Mariana Carvalho is Invited Adjunct Professor at the Coimbra Education School, Polytechnic Institute of Coimbra (Portugal). She holds a PhD in Tourism and a Master’s Degree in Tourism Management and Development from the University of Aveiro (Portugal), and a degree in Tourism from the University of Coimbra. She is part of CITUR (Center for Research, Development and Innovation in Tourism) as Integrated Researcher and as an external researcher in GOVCOPP (Governance, Competitiveness and Pubic Policies) Research Unit in the University of Aveiro. Her main research areas of interest are experience co-creation, food & wine tourism, the tourist experience, creative tourism, rural tourism and cultural attractions.