Susana Bacelar De Vasconcelos Marques

Universidade de Aveiro

Integrated Researcher

Competitiveness, Innovation and Sustainability – CIS

Publications

Affiliations

See our profile in the main indexers using the links below:

SCOPUS

WEB OF SCIENCE

REDESIGNING MARKETING CURRICULUM: THE ART OF MAKING CHOICES

2021

Ana Estima

Susana Marques

Potencial de recetividade do turista urbano à ecogamificação: Framework e proposições de investigação

INVTUR 2021 | 2021

Viviane Souza

Susana Marques

Consumer behavior during recessions: a qualitative approach

Proceedings of the 2019 AMS World Marketing Congress (WMC) | 2020

M. Sarmento

S. Marques

M. Galan-Ladero

Es el comportamiento del consumidor más o menos responsable en una situación de crisis económica? Un estudio longitudinal del caso de Portugal

19th International Congress on Public and Non-Profit Marketing Online/Virtual Presentation | 2020

M. Galan-Ladero

M. Sarmento

S. Marques

Gamification as a research strategy to promote sustainable urban tourism

Proceedings of the European Conference on Research Methods in Business and Management Studies | 2020

V. Souza

S. Marques

M. Veríssimo

C. Costa

How can gamification contribute to achieve SDGs?

Journal of Hospitality and Tourism Technology | 2020

Viviane Souza

Susana Marques

Med issimo

Peculiaridades do Health Care Marketing: uma abordagem teórica focada no Marketing Interno e na Gestão das Pessoas

International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour | 2020

Alexandra Mendes

Susana Marques

Internacionalização de PME: o papel da diversidade, da distância e da inteligência cultural.

International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour | 2020

M. Rocha

S. Marques

Auditar para fidelizar-diagnóstico à estratégia de gestão de relacionamento com clientes na aglux®

International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour | 2020

Isabel Figueiredo

Susana Marques

Corporate Social Responsibility and Green Marketing Strategy towards Organizational Sustainable Development

8th International conference on Sustainability, Ethics and Sustainable Business B | 2019

C. Nunes

S. Marques