Rúben Pinhal received his Ph.D. in Marketing & Strategy from the University of Aveiro, Portugal, and has a degree and a master's in Marketing from ISCA - University of Aveiro. He is a member of the research unit on Governance, Competitiveness and Public Policies (GOVCOPP) and Research Center in Economics & Business Sciences (CICEE). Research interests: Digital Marketing, Tourism Marketing and Consumer Behavior